The AROC National Convention Concours sponsored by Sports Car Market to be held in conjunction with the Keeneland Concours d'Elegance

Get your polish out and plan now on joining us at the 2011 AROC Concours and the 8th annual Keeneland Concours d'Elegance.  The Keenland Concours is pleased to select Italy's legendary Alfa Romeo as the featured marque, an automobile revered worldwide as the epitome of unmatched racing heritage, class, and style. 

A traditional AROC concours will be the highlight of the Keenland Concours d'Elegance.  Alfa paddock parking will be adjacent to the concours so plan on driving your Alfa onto the grounds of the historic Keeneland racetrack.  Be prepared for a fun-filled afternoon with beautiful cars of many makes, art vendors, and refreshments.   Entry of your Alfa into the AROC convention concours event is $20 per car.   For Alfas in the Bluegrass convention attendees, there is no additional spectator fee to enter the Keeneland Concours as this cost is included as part of your convention registration. While there is no cost to enter your Alfa in the Keeneland Concours, your Alfa must be officially nominated and accepted for inclusion.

While Keeneland Concours strives to bring a collection of the finest automobiles to the Bluegrass, their ultimate goal is to showcase the Kentucky Children's Hospital at the University of Kentucky, and contribute to the good works its physicians and staff perform each and every day for Kentucky's at-risk children.

Lets turn the green turf of Keeneland into a sea of Alfas!  See you there!